The #1 Mistake Keeping You Stuck at $10K - $50K a Year

When I first started my photography business, I thought success was all about talent. Of course we need to work on our craft. But I thought that was all I needed to succeed. I believed that if my images were strong enough, clients would naturally come, and I’d be able to charge more.  But that didn’t happen.  I kept my prices low because I was scared to ask for more. I saw other photographers charging thousands, and instead of feeling inspired, I felt like a failure. I kept thinking:  “Why would someone pay them that much when I can barely book clients at a fraction of the price?”

I assumed the problem was me, my skills, my portfolio. But I finally realized the truth:

The problem wasn’t my talent. It was my lack of clarity and structure.

I had no clear way to attract the right clients. No real brand that made me stand out. No system to make sales feel natural instead of awkward.  That’s why I created The Legacy Formula: a step-by-step business framework designed specifically for photographers who want to finally take control, attract high-value clients, and confidently charge what they’re worth.

And it worked!!  Within 18 months, I went from barely making anything to running a six-figure photography business. And now, I help other photographers do the same.

The Legacy Framework is for all photography genres and is built on three key pillars:

·      Position & Build Your Audience:  So you always have the leads to market to.

·      Identify Your Unique Market & Offer framework “Signature Market Positioning”:  So you finally have something that truly sets you apart. You’re no longer just another option—you’re the only choice. You’ll have more confidence and a business that justifies higher pricing.

·      Vision & Growth Strategy:  This will allow you to take what we’ve built, scale it with a team, delegate tasks, reclaim your time, and double your revenue.

This isn’t just another “charge more” program. It’s a complete system to build a business that actually works. The Legacy Framework is designed to be high-touch at the beginning, then scalable over time as demand grows.

If you’re tired of second-guessing your prices, struggling to book clients, and feeling like you’re missing something, let me help you!